Targeting based on role, geos and firmographics. For example, deliver leads for IT manager and above in the US at companies greater than 500 employees for all industries.
CPL range: $40-$60
Targeting based on audiences more difficult to reach. For example marketing director and above in the retail industry at companies greater than 5,000 employees.
CPL range: $50-80
Leads from a list of targeted companies and roles. Only leads from the list qualify. CPL is function of the size of the list. Lists under 500 companies would be more costly than a list with 10,000 companies
CPL range: $60-90
Taking a list of buyers who have downloaded your content and converting them to qualified appointments (we agree on an SLA for what constitutes a qualified meeting ahead of time). Price does not include the initial campaign to generate the leads.
Cost per meeting: $200-$500