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B2B Appointment Setting

Content syndication creates a foundation to get interested buyers to notice you. We take that initial interest and run follow-up sequences until we generate a meeting for you.

Why content syndication works for B2B appointment setting.

Starting with warm leads is a much more efficient way to book meetings for your sales team quickly.

Increased reach

Content syndication broadens your footprint to reach decision makers, which creates more opportunities to get meetings with your ideal buyers.

Demonstrates expertise

By creating and sharing high-quality content that addresses the pain points and challenges of decision makers, you can demonstrate your expertise and build credibility with your buyers before asking to meet.

Provides Value

Content marketing allows you to provide value to decision makers by sharing useful and informative content, rather than simply pounding them with cold email about your products or services. This will build trust and establish a relationship with decision makers before approaching them for a meeting.

Fast results

Content syndication campaigns are great at scaling meeting volume quickly. It creates a warm pool of potential buyers for follow-up to book meetings.

Builds Awareness

If you are consistent about creating and syndicating your content, you increase your visibility and reach a wider audience of buyers for when they are in-market.

Drives decision makers to your CTAs

Content syndication can drive traffic to your website, where decision makers can learn more about your products and services and ultimately schedule appointments or book a trial.

How it Works

1. Run a B2B content syndication campaign for you

We use your white papers, ebooks, etc to get your targeted buyers to raise their hand. From the resulting list of warm leads, we launch a follow-up campaign via email and phone to book meetings.

2. Create and manage follow-up sequences to nurture respondents

We use a combination of email drip campaigns and phone calls to reach respondents and book meetings for you.

3. Hand off booked meetings

Ahead of time we'll put in place a system for handing meetings off to your account management team. We are flexible about how you want lead hand-off. We can use anything from email, to Calendly, to direct input into your CRM. We'll also guarantee the number of meetings you want.

Some Tips For B2B Appointment Setting

Setting B2B appointments with decision makers can be a challenging task, but with the right strategies, it can be done effectively.

Here are some of the best ways to set B2B appointments with decision makers:

Personalization: Personalization is key when it comes to setting appointments with decision makers. By tailoring your messaging and outreach efforts to their specific pain points and challenges, you can show that you understand their business needs and are worth their time.

Persistence: Setting appointments with decision makers often requires persistence. It may take multiple touchpoints across various channels, such as email, phone, or social media, before you can secure a meeting. Be persistent but respectful of their time and schedule.

Value Proposition: Clearly communicate your value proposition in your messaging. Explain how your product or service can solve their specific challenges or pain points and add value to their business. Decision makers want to know what’s in it for them.

Timing: Timing is crucial when it comes to setting appointments with decision makers. Try to schedule appointments during a time that works best for them, taking into consideration their schedule and availability. Avoid times that are likely to be busy or during holidays.

Follow-Up: After the appointment is set, make sure to follow-up with them before the meeting. This shows that you are prepared and that you value their time. Also, make sure to follow-up after the meeting to continue building the relationship.

Leverage Referrals: Referrals can be a powerful tool for setting appointments with decision makers. Use your network to see if you have any connections who can introduce you to decision makers and vouch for your business.

Overall, setting appointments with decision makers requires a combination of personalization, persistence, and clear communication of your value proposition. By leveraging referrals and focusing on building relationships, you can increase your chances of success.


Ready to learn more about leveraging influencers for lead generation?

Let's begin a discussion and see if there's a fit.

Partnering with influencers is emerging as the best way to add hundreds of high quality leads to your pipeline in days, not weeks or months.