We primarily use targeted opt-in email blasts through partnerships with industry publications to reach your ABM buyers at velocity.
Your list plus the role and geographies you are are targeting, and a mix of white papers ebooks or infographics are all we need. If you don't have content, we can work with you to create it as part of step 2 (in other words, for free!).
You have a kickoff call with your account manager to plan timelines and deliverables. Then we find your audience inside our syndication network, negotiate promotions, and build all the campaign assets including emails and landing pages.
The whole process only takes 3-5 days until you get your first ABM leads. Bad leads are scrubbed, and the data is normalized to match the formatting in your CRM. We deliver the resulting leads via spreadsheet or direct to your CRM. Sales follows up!
As the world of B2B marketing becomes increasingly complex, companies are turning to Account-Based Marketing (ABM) to better target and engage their ideal customers.
ABM is a strategic approach that involves identifying and targeting specific accounts with personalized content and messaging, rather than casting a wide net with generic marketing campaigns.
One way to implement ABM is by using B2B content syndication, which can help companies deliver targeted content to the right accounts and decision-makers.
Here are some tips for using ABM in B2B content syndication:
Identify Your Ideal Customer: The first step in any ABM strategy is to identify your ideal customer, including their job title, industry, company size, and pain points. Use this information to create a target account list of companies that fit this profile.
Create Personalized Content: Once you have identified your target accounts, create personalized content that speaks directly to their needs and challenges. This could include whitepapers, case studies, webinars, or other types of content that demonstrate your expertise and value proposition.
Choose the Right Syndication Platform: There are many B2B content syndication platforms available, each with their own strengths and weaknesses. Choose a platform that aligns with your target audience and offers the targeting capabilities you need to reach specific accounts and decision-makers.
Use Targeted Advertising: In addition to content syndication, consider using targeted advertising to reach your ideal customers. This could include social media advertising, display advertising, or other types of digital advertising that allow you to target specific accounts or job titles.
Measure and Optimize: As with any marketing campaign, it is important to measure and optimize your ABM content syndication efforts. Use data-driven insights to evaluate the performance of your content and adjust your strategy as needed to achieve better results.
By using ABM in B2B content syndication, companies can better target and engage their ideal customers, delivering personalized content that resonates with their needs and challenges.
With the right strategy and execution, ABM content syndication can be an effective way to generate high-quality leads, improve conversion rates, and ultimately drive revenue growth.