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ABM Campaigns

Syndicate your content across our network focused only on the companies in your ABM list. Generate hundreds of ABM leads in days.

Why B2B content syndication is ideal for ABM campaigns.

We primarily use targeted opt-in email blasts through partnerships with industry publications to reach your ABM buyers at velocity.

Increased reach

Reach your ABM targets via multiple channels, including opt-in email lists, and let our syndication partners filter lists and leads for you.

Higher lead quality

ABM improves lead quality by targeting specific audiences that are more likely to buy. This makes content more interesting to likely buyers and increases lead quality.

Higher ROI

B2B content syndication reduces costs and increases ROI for your ABM program because you only pay for the leads that meet your company and role criteria, making it a more predictable and measurable investment.

Fast results

You can start receiving ABM leads in little as 5 days. Get all your leads at once, or tell us how you want to pace them. Meet your sales quotas faster then with other marketing programs.


No longer worry about open and click-through rates. Instead focus on engagement, conversions, and contribution to revenue.

Better SEO

Republishing your content on other websites can also help improve your search engine rankings by generating backlinks to your website.

How it Works

1. Give us your ABM list, your filters, and the content

Your list plus the role and geographies you are are targeting, and a mix of white papers ebooks or infographics are all we need. If you don't have content, we can work with you to create it as part of step 2 (in other words, for free!).

2. Build the campaign and launch

You have a kickoff call with your account manager to plan timelines and deliverables. Then we find your audience inside our syndication network, negotiate promotions, and build all the campaign assets including emails and landing pages.

3. Deliver your leads

The whole process only takes 3-5 days until you get your first ABM leads. Bad leads are scrubbed, and the data is normalized to match the formatting in your CRM. We deliver the resulting leads via spreadsheet or direct to your CRM. Sales follows up!

Short Primer on B2B Content Syndication For ABM

As the world of B2B marketing becomes increasingly complex, companies are turning to Account-Based Marketing (ABM) to better target and engage their ideal customers.

ABM is a strategic approach that involves identifying and targeting specific accounts with personalized content and messaging, rather than casting a wide net with generic marketing campaigns.

One way to implement ABM is by using B2B content syndication, which can help companies deliver targeted content to the right accounts and decision-makers.

Here are some tips for using ABM in B2B content syndication:

Identify Your Ideal Customer: The first step in any ABM strategy is to identify your ideal customer, including their job title, industry, company size, and pain points. Use this information to create a target account list of companies that fit this profile.

Create Personalized Content: Once you have identified your target accounts, create personalized content that speaks directly to their needs and challenges. This could include whitepapers, case studies, webinars, or other types of content that demonstrate your expertise and value proposition.

Choose the Right Syndication Platform: There are many B2B content syndication platforms available, each with their own strengths and weaknesses. Choose a platform that aligns with your target audience and offers the targeting capabilities you need to reach specific accounts and decision-makers.

Use Targeted Advertising: In addition to content syndication, consider using targeted advertising to reach your ideal customers. This could include social media advertising, display advertising, or other types of digital advertising that allow you to target specific accounts or job titles.

Measure and Optimize: As with any marketing campaign, it is important to measure and optimize your ABM content syndication efforts. Use data-driven insights to evaluate the performance of your content and adjust your strategy as needed to achieve better results.

By using ABM in B2B content syndication, companies can better target and engage their ideal customers, delivering personalized content that resonates with their needs and challenges.

With the right strategy and execution, ABM content syndication can be an effective way to generate high-quality leads, improve conversion rates, and ultimately drive revenue growth.


Ready to learn more about leveraging influencers for lead generation?

Let's begin a discussion and see if there's a fit.

Partnering with influencers is emerging as the best way to add hundreds of high quality leads to your pipeline in days, not weeks or months.