B2B Demand Generation Using  Influencers

Get hundreds of original, targeted, high-quality leads in days by partnering with the top B2B influencers in your industry to promote your content offers. Guaranteed you'll get pipeline conversions or you don't pay.
B2B content syndication

We have your audience - at scale

Get immediate access to your ideal buyers through our partnerships with over 150 B2B influencers and publications. Use your white papers, eBooks and webinars to reach your buyers from sources they admire and trust.

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Guaranteed lead flow to hit your numbers

'Cut to the chase' describes what we do. Tell us about your ideal customer, how many leads you need to hit your number, and we'll build and run an influencer campaign to make it happen. Pay only for each qualified lead we deliver. If no leads convert, you get your money back.

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B2B Lead Delivery
b2b content syndication dashboard
email content syndicationb2b content syndication landing page

Done For Your B2B Influencer Marketing

Running a lead generation campaign involves a lot of moving parts between targeting, influencer discovery, creative, copy, and technology. Don't worry about process. Give us your content and we'll give you back leads, hundreds of them. And if you don't have the content, one of our experts will write it for you as a free service.

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What you get

The outcome is a batch of highly qualified leads for sales follow-up, but before that happens, we manage all the steps and deliverables necessary to get your buyer's attention and get them to raise their hand as a lead.

Access to our influencer network

Our team is expert at finding a network of influencers where your ideal customers visit to learn and solve problems. Then we negotiate on your behalf to access that audience and guarantee outcomes.

Lead capture workflow

All the creative and copy needed to attract and convert a target buyer into a lead. Includes content creation, custom email templates and registration landing pages to capture leads.

Campaign management

We take ownership of all the people, publishers, processes, and platforms that will be used to plan and execute your campaign including nurturing the leads after they are delivered.

Data & Analytics

Track the performance of your campaigns including metrics such as engagement, click-through rates, conversions, and ROI.

Custom lead delivery

Eliminate bad leads and normalize your data so it's ready for delivery using any format from spreadsheets to CRM integrations.

Simple pricing

No 20-page media kit. Your pricing for this full service offering = number of leads x cost per lead (CPL). Full stop.

Ways to use TechGrowth

Wherever you need attention from your target buyers we can make sure they meet you there

Product launches

Paid content syndication can be used to promote new products or services to a targeted audience, generating interest and buzz before and after launch.

Event Promotion

B2B companies can use trusted influencers to promote company events, webinars, or conferences to a wider audience, increasing attendance and engagement.

ABM & Intent

ABM and intent campaigns can be expensive, but B2B influencer marketing offers a cost-effective way to target high-value accounts with personalized content.

Demand generation

Partnering with influencers transfers the trust and engagement they have with their audience to your brand. This produces quality leads that convert at a higher rate.

Thought leadership

B2B companies can position themselves as thought leaders in their industry by creating high-quality content and partnering with top-tier industry industry influencers where your target audience goes to discuss, learn and problem-solve

Reach Shadow Buyers

Use content to target and influence other roles in the buying commitee that may not be talking to sales such as finance or IT.

How it works

1. Tell us what outcome you want

For example: "I'm trying to attract senior devops in the US and UK. I have a list of 1,000 accounts I want to target. I have 2 white papers to promote and I want 250 qualified leads by the end of the month".

2. Build the campaign and launch

You have a kickoff call with your account manager to plan timelines and deliverables. Then we find your audience inside our influencer network, negotiate promotions, and build all the campaign assets including emails and landing pages.

3. Deliver your leads

The whole process only takes 5-7 days until you get your first leads. Bad leads are scrubbed, and the data is normalized to match the formatting in your CRM. We deliver the resulting leads via spreadsheet or direct to your CRM. We'll create and run an email nurturing sequence at no extra charge.

Some ideas to help you

Ready to dive in?
Let us know about your growth goals and we'll work together to see if there is an honest fit to help you achieve them.